Website & Logo Design
SAJE Consulting needed new branding and website design to convey a welcoming look and feel for their healthcare broker company. Starting from scratch, I brainstormed multiple logo ideas based on the client’s love of horses and being outdoors. The client requested teal as a starting point for branding colors.
Challenges
- Branding colors could not be similar to larger healthcare companies.
- Cohesively incorporating a photo of the client’s horse on the website.
Adapting
- The client realized she would not have enough time to approve a multiple-page website, but needed a web presence before Open Enrollment started. We were able to create a pleasant one-page website with existing content and published before the deadline.
Deliverables
- Branding guidelines and logo design
- Business cards and letterhead
- One-page website with contact form
Client’s ROI
- The client has a professional image that flows across her website, CRM, email newsletters and in-person networking.
- The website brings in compliments from prospects and showcases her warm and fun personality.
Website Design
Branding Colors
