Branding & Logo Design

Ginger Liemohn needed a logo and branding guidelines to encompass her expanding vision for her photography company. She also wanted to pay homage to her beginnings as a biologist and requested organic elements in her logo. The logo needed to be compelling for her target audience while professional enough to appeal to businesses.

Challenges

  • Include biology elements in the logo while still portraying a creative company.
  • Avoid designs that would not grow with the client as she expanded her offerings.

Deliverables

  • Logo designs: full color, 1 color, vector, favicon
  • Branding guidelines PDF that include colors with hex and CMYK

Client’s ROI

  • The client is able to achieve a cohesive, professional look as she develops marketing collateral across multiple platforms.
Ginger Liemohn Creative logo
Ginger Liemohn logo mockup on stationary
Swatches of branding colors from branding guidelines

“Karen is a great listener who tunes into her clients’ needs for graphic design. I hired her to do my new logo design and branding services and she took the time to see what colors and elements that I liked and folded it into a cohesive brand. She was timely about sending over a contract, outlined the schedule of deliverables, and the process to pay her was easy & convenient. I also loved that she took time to ‘show me around’ the deliverables and how I could use them for my website. Karen was a joy to work with and I highly recommend hiring her for your next graphic design/branding project!”

Ginger Liemohn, Ginger Liemohn Creative