Life’s Journey is Better wanted a logo that was suitable for a wide range of applications (such as t-shirts and coffee travel mugs), appeal to everyone, and be easy to print in 1-color processes. I designed multiple ideas and worked with the client to narrow down the best logo for their vision.
The client already had chosen a few fonts and colors. I worked with them to create a branding scheme to incorporate their colors and fonts.
After the project was finished, the client was excited to share their first finished piece: a travel mug with the logo printed in black.
The client received multiple versions of the logo for various uses.
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