As marketing manager, I directed the rebranding and redesign of the 300+ page Chargent website from start to finish. Challenges included transferring the website content from static HTML to a WordPress website, meaning URLs would change in the process. We were able to move all content with zero impact on SEO, Google Ads, or existing links in YouTube video descriptions or social media posts.
- I led a team of coworkers and contractors in completing the project in 4 months, and on budget.
- Our marketing team researched and wrote appropriate content for our ideal customer profile and buyer personas.
- Worked with contractors to transfer product documentation to new format on website.
Ongoing maintenance: I updated and added new content to the website as needed. I also tracked and fixed issues using Google Search Console and Semrush.