Website Design
Chance for Life needed a content refresh to better showcase their offerings to justice involved people in the Detroit area. I discussed their needs with their team, studied existing content, and researched appropriate SEO keywords. I rewrote the website content while keeping the same website structure.
Objectives
- Rewrite the website content to bring services and offerings to the forefront.
- Write content to a third grade reading level.
- Achieve minimal downtime while updating the website content.
- Work quickly under a small budget and campaign-driven deadline.
Deliverables
- Updated website copy written to a third grade reading level.
Client’s ROI
- The refreshed website content was delivered with almost zero downtime — in time for a large media campaign.
- The campaign assisted in bringing in increased applications for assistance and re-entry training.
[ hover over image to scroll through web page ]
Home Page
