Branding & Logo Design
123Go.io needed to refresh their logo to convey a modern, lean cloud platform. Simplicity, clean, and approachable were our guiding concepts during the design process. We worked to refine the client’s favorites until we had a branding and logo design that encompassed his desired look and feel: a joyful and clean logo that brings brand recognition to his company.
Challenges
- Create an icon that worked as both a spinning app icon and brandmark
- Draw inspiration from machinery in factories
Deliverables
- Logo designs: full color, 1 color, vector, favicon
- Branding guidelines PDF that include colors with hex and CMYK
Client’s ROI
- The client is able to achieve a cohesive, professional look as he develops marketing collateral across multiple platforms.
Social Contact