It’s understandable to feel confused about the difference between Web Design and Graphic Design as both deal with manipulating graphics, primarily online. Nevertheless, these professions have unique skills and importance that benefit the print and digital industry.

This article will explore both worlds, unravelling their primary similarities and differences, the skills of both professions, and the value both can present to your company. Read on!

Who Is A Graphic Designer?

A Graphic Designer focuses on creating visual content to connect with the audience or relay a specific message. Some examples of their creations include:

  • Logos
  • Packaging Designs
  • Infographics
  • Print design
  • Flyers
  • Web design assets

While this career has non-commercial uses, Graphic Design skills are primarily needed in commercial settings. They play a crucial role in developing a company’s brand, capturing the attention of its target audience, and ensuring a project, campaign, or event is more visually engaging.

Graphic Design Skills

Skills separate the casuals from the professionals, and companies need versatile Graphic Designers who can deliver excellently. As an employer or even an aspiring professional, below are some crucial skills a hirable Graphic Designer must have:

  • Typography: Formatting words and letters to be visually appealing
  • RGB and CMYK: Choosing the appropriate colors for print projects and digital designs
  • UX Design: Creating simple but effective visuals for products and even websites
  • Digital technology (HTML, CSS, JS): Proper understanding of web development to be helpful in its design
  • Design Principles: Using space, hierarchy, and color to create a balanced image
  • Photography/Photo Editing Skills: Knowing how to edit stock photos to incorporate in a project.
  • Following Instructions: Understanding brand guidelines and goals to produce consistent visuals

It’s also worth noting that soft skills are necessary to make these technical skills effective because they help work together with a team, manage work pressure, and fulfill tasks on time.

Some crucial soft skills for Graphic Designers include:

  • Emotional intelligence
  • Time management
  • Collaboration
  • Problem-solving
  • Attention to detail
  • Adaptability

Who Is A Web Designer?

A web designer is in charge of setting the aesthetics of a website, ensuring it reflects the brand’s personality and objective. This profession often needs clarification with Web Development, which involves building the code that makes the platform work.

The Web Designer’s job is to focus on the looks and feels of the website; however, some Web Developers can double as Web Designers, allowing them to capitalize on more opportunities. Nevertheless, the Web Designer’s job is to ensure your website looks good and gives visitors a positive experience.

Web Design Skills

While a Web Designer focuses on combining interactive pieces to create a functional website, they need a sufficient understanding of how each platform component works. Therefore, the skills below are necessary:

  • HTML
  • CSS
  • Java Script
  • Other Design Applications (Adobe After Effects, Photoshop, Illustrator, etc.)
  • Online Marketing (SEO)
  • User Experience (UX)
  • User Interface (UI)
  • Color Theory (Impact of colors)

It’s also worth noting that a Web Designer may possess Graphic Design skills to make any adjustments that enhance the site’s visual appeal and brand consistency. These professionals often work alongside Graphic Designers who create the assets to upload on the page.

Importance of a Web Designer and a Graphic Designer

Both Graphic Designers and Web Designers play vital roles in the overall success of a company’s digital presence. For example, Graphic Designers help create iconic logos and product packaging that help boost the brand’s identity.

These creations are possible with various skills, including typography, color selection, UX design, and a few others. While they’re vastly different from Web Designers, they’re often tasked with creating the assets needed to design a visually appealing website.

On the other hand, Web Designers are tasked with inputting the necessary visuals into a website, ensuring that the platform meets the brand’s objective. This priority is achieved with technical skills like HTML, CSS, and JavaScript alongside knowledge of Search Engine Optimization (SEO), UX, and UI.

These professionals ensure the company’s website is consistent with its brand image, achieves their engagement goals, and is visually pleasing.

Conclusion

When combined, Graphics and Web Design create an online presence that reflects your brand, attracts users with striking visuals, and promises more conversion as time progresses.

If you need a practical and versatile graphic designer web designer, consider contacting klizaDESIGN. With over ten years as a Graphic and Web Designer, working with us can guarantee our brand a website optimized with visually appealing graphics and SEO best practices to give your users an enjoyable experience.

Visit klizaDESIGN today! Let’s talk more about your project.