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Social Media Content Writing
Chargent
I wrote content for this company’s LinkedIn posts based on the corresponding blog post and video script. I also did hashtag research to identify top performing hashtags related to this content. Lastly, I posted the content on the company page and tracked the performance through LinkedIn and GA4 analytics. In one year with one post a week, my LinkedIn posts brought over 550 visits to the company website.
| employee |
Quantum Signal
I created a social media strategy that showcased the culture at QSAI without discussing specific projects. I came up with ideas, the CEO and I wrote content for each post. I directed the 3D modeling team to add elements to our simulation software to create fun scenes for national days of the month.
| employee |
Saline Arts & Culture
As Vice Chair, I write weekly posts for our city’s arts and culture committee that promote activities, events, and awareness. Our social media helped publicize our inaugural Jazz Festival, with several hundred people attending. Our Facebook following has doubled and engagement increased in the past year.
| volunteer |
My LinkedIn Posts
I write content for myself and my company that highlights the projects I’ve been working on, generates awareness of my skills and experience, and shows a part of my personality.
Email Content Writing & Design
This campaign launch centered around our Automated Collections module for our payments app. I wrote content that focused on specific pain points experienced by companies taking recurring payments, creating one email for each pain point. Interested prospects could download the data sheet immediately without filling out a form. The campaign was successful in bringing in new leads.
| employee |
Facebook Ad Content Writing & Design
I created this Facebook ad for a client to help sell his recent book. I used an Amazon review of the book that spoke to our target audience’s concerns and wrote content to Facebook’s specifications and character limits.
| contractor |
Ad Content
Header: Aging Well—Life of Purpose
Paragraph: Fulfilling, one-a-day steps to maintain well-being, build relationships, find joy, and reflect on your own thoughts.
Button: Buy Now
Design: Inside Front Cover Ad
Our marketing department was given a last minute opportunity — one hour to create an ad before the publication went to print. The marketing manager and I wrote copy, then I designed the ad to fit the conference theme and our branding guidelines. We finished the ad and sent it to the publisher in under an hour.
| employee |
