Make Your Online Presence Shine in 2024

As we approach the end of another year, it’s the perfect time for small business owners and entrepreneurs to take a step back and assess their online presence. Your website is often the first impression you make on potential customers, so ensuring it’s up-to-date, easy to navigate, and informative is crucial for success.

1. Check Your Navigation and Broken Links

Imagine walking into a store and not being able to find what you’re looking for. That’s exactly what happens when a website has poor navigation or broken links. Make sure your website is structured logically, with clear menus and categories that guide users to the information they need. Use a website broken links checker to find incorrect links and fix them promptly.

Ahref's free broken links checker for website

2. Website Content Audit

Has your business evolved over the past year? Does your website’s content reflect these changes? Take a few minutes to review each page, ensuring it’s accurate, up-to-date, and relevant to your current offerings. Update old information, remove irrelevant content, and add fresh material that showcases your value proposition.

3. Company Contact Information

Imagine this: a potential customer wants to contact you but can’t find your phone number or email address on your website. Don’t let this happen! Double-check that your contact information is readily available and correct throughout your website, including the header, footer, and individual contact pages.

Double check email addresses throughout the website. Have contacts changed as employees have moved on or joined the company? Click on each email address to make sure they are linked correctly so prospects or customers can reach the appropriate person.

4. Search Engine Results

Perform a quick Google search for your business name. What results come up? Does your website appear prominently? If not, try optimizing SEO for better search engine visibility.

Check what websites come up in the search results beyond your company’s. Are they up to date with current information? Do they need editing or is that search result not worth worrying about? Prioritize websites that bring you the ideal customer you serve. The image below is an example of a search result that is obviously pulled from a previous version of my website, but not a top priority to fix.

Check what appears in search engine results for your business

5. Clear Customer Journey

Once potential customers find your website, make sure it’s easy for them to take the next step. Whether it’s making a purchase, booking an appointment, or contacting you for information, ensure the call to action is clear and the path to conversion is smooth. Evaluate the customer journey by clicking through the website. Is it easy to understand how to purchase your products? How to contact you for information about a certain service? Watch for potential friction that might cause prospects to leave the website and fix the issue.

Goal: An Easy-to-Use Website for Your Ideal Customer

By taking the time to conduct a thorough end-of-year website checkup, you can prevent similar mistakes and ensure your online presence is working hard for your business. Don’t underestimate the power of a well-maintained website! It’s a valuable tool for attracting customers, promoting your brand, and driving growth.

Let’s Fix it Together

If you find issues during your website checkup but don’t have the time or expertise to fix them yourself, contact me today! I’m a skilled website designer with a passion for helping small businesses thrive online. I can help you get your website up to par quickly, effectively, and address any underlying issues you may not be aware of.

Contact me for a free half hour consultation. Let’s make sure your website shines in 2024 and beyond!