Brand Management
As temp Graphic Designer at University of Michigan, I created a new workbook design for tobacco cessation classes. Working with content from a Word doc, I referred to the U-M branding guidelines and used the idea of fresh air to complete the new design. Pages are color-coded for in-class work and at-home work. I also solved having odd page counts by adding extra pages for notes to achieve page groupings in multiples of 4.
Objectives
- Create U-M branded workbooks to replace random, photocopied old worksheets
ROI
- The class now had professional U-M workbooks, providing students with a high-quality U-M experience
| Temp Employee |
Skills and Software
- Brand Management
- Adhering to brand guidelines
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- Print Design
- Workbook design
- Prepping files for print
Tobacco Cessation Booklets
