Brand Management
As Marketing Design Specialist at HighScope, I was responsible for creating all graphics, event signage, brochures, and banner ads while adhering to branding guidelines. I created signage and PowerPoint slide decks for the annual conference held in Detroit. I also led a website redesign project, including creating graphics, managing contractors and building pages of the new website in WordPress.
Objectives
- Produce and maintain a consistent brand image across marketing channels.
- Design new content and marketing collateral to adhere to branding guidelines.
ROI
- A consistent brand presence across social media, website, and traditional design helped to drive loyalty.
- Consistent and recognizable event signage design provided a clear path for attendees at the Renaissance Center, improving their experience.
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Skills and Software
- Brand Management
- Adhering to brand guidelines
- Monitoring all channels
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- Email Management
- Building/scheduling email campaigns
- Print Design
- Brochures
- Event signage
- Video Production
- Adobe After Effects
Bookstore Signage
Brochure Design
Banner Ads
Website Design
