Chargent Brand Management

Brand Management

As Marketing Manager at Chargent, I was in charge of brand management across website, email marketing, social media, digital downloads, and print design. I supported marketing campaigns by building new landing pages, digital graphics, animated gifs, social media content, and anything else needed.

Objectives

• Produce and maintain a consistent brand image across marketing channels.
• Design new content and marketing collateral to adhere to branding guidelines.

ROI

• A consistent brand presence across social media, website, and digital downloads helped to drive loyalty and bring in leads.
• Branded swag helped create a lasting impression for event attendees.

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Skills and Software

• Brand Management
  • Adhering to brand guidelines
  • Monitoring all channels
• Website Management
  • WordPress
  • Building landing pages
  • Updating website content
  • Graphics creation
  • GA4 integration and tracking
  • WordPress and plugin updates
• Adobe Creative Suite
  • Photoshop
  • Illustrator
  • InDesign
• Email Management
  • List management
  • Building/scheduling email campaigns
  • Content creation
• Visual Design
  • Digital download layouts
  • Swag product design
• Social Media
  • Content creation
  • Graphics creation
  • Analytics tracking
  • Scheduling posts
  • Monitoring channels
• Video Production
  • Adobe After Effects

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